PC Magazine defines social networking as “a web site that provides a virtual community for people interested in a subject. MySpace, which was founded less than four years ago, now has more than 100 million users. Over the past few years, social networking websites have exploded seemingly out of nowhere.

Otherwise, you risk disrupting value-creating social networks, something that can undermine group productivity. When making changes to a team structure, look beyond people’s official roles to see how work is actually being accomplished. The purpose of this article is to introduce the history, scientific theory, and research behind how true value is created in social networks - and to provide ideas for starting to leverage this knowledge for the good of organizations and beyond. However, these Internet-based solutions have gained a negative reputation for harboring child predators and others who take advantage of the web’s anonymity to deceive their victims. Social networking software and websites such as MySpace claim to provide a meaningful way to bring people together from around the world in virtual communities. But while such ideas have had an enormous impact on technology, we have yet to see comparable gains in understanding social systems.

Network thinking has brought about vast improvements in efficiency in all these sectors. Early applications of network thinking supported the development of the Internet - something that continues to expand at an enormous rate. By looking at systems as a whole, network sciences produced more efficient transportation and communication systems and led to the rise of ecology as the study of biological interconnectedness. This shift in awareness has played a key role in shaping the context in which we operate today.

After centuries of perceiving different parts of the world as separate and isolated, we are now beginning to see our planet as an interconnected system.

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